Last Updated January 1, 2020
By accessing or using the websites, mobile applications or blogs, as well as our Facebook, Instagram, Twitter and other social media or interactive pages (collectively, the “Sites”) provided by LIFEbar Louisville LLC. or our subsidiaries or other affiliates (collectively, “LIFEbar,” “we,” “us” or “our”) that link to these Terms, you agree to be bound by these Terms and all of the terms incorporated herein by reference. If you do not agree to these Terms, you may not access or use the Sites or order, receive or use the smoothie ingredients or other products made available through the Sites (collectively, the “Products”).
These Terms do not alter in any way the terms or conditions of any other agreement you may have with us in respect of any Products, Services or otherwise. If you are using the Sites on behalf of any entity, you represent and warrant that you are authorized to accept these Terms on such entity’s behalf and that such entity agrees to be responsible to us if you or such entity violates these Terms.
- The Categories of Personal Information We Collect
We collect identifying information about you and your household that you provide directly to us. When you sign up to become a customer, purchase a subscription, gift box or gift card, enter a contest, promotion, or sweepstakes, complete a survey, or sign up to receive our recipes or marketing or advertising information concerning our Services or Products, you will be required to provide us with personal contact information about yourself that we will use to communicate with you for our business purposes, including for marketing and advertising. Contact information includes your name, e-mail address, mailing address, and phone number. We do not collect any contact information from you when you use the Products or Services unless you provide us with the contact information voluntarily. We use the contact information to communicate with you including to process transactions; offer and provide you with the Services and Products; to solicit your feedback and inform you about our Products, Services, upcoming events, recipes, and special promotions; to offer, administer and process contests, promotions, and sweepstakes; and to improve our Products and Services.
1.2. Customer Information In Our Business Records
This information comprises any information that identifies, relates to, describes or is capable of being associated with you in our records. When you sign up for a subscription, single purchase or purchase a gift box or gift card, you will be required to provide payment related information that we use to charge for our Services and Products, including a debit card number and credit card number. All transactions are processed by our third-party payment vendors. We do not collect, store, or maintain any credit card or debit card information after the transaction is processed and verified. Instead, it is transiently collected, shared with and processed through these third-party payment vendors. We do not share your credit or debit card information with any vendors, other than our third-party payment vendors.
Additional information about yourself or your household that you voluntarily provide to us, such as your personal interests and Product and Service preferences, may also be collected and retained in our business records. We use this information to fulfill the purpose for which it was provided and to market and sell you Products and Services.
1.3. Demographic Information
This includes demographic information, such as age or gender, that you may voluntarily provide to us, including when we ask you to participate in a survey. We may also collect demographic information about you and your household from third parties, such as age and gender, to market you Products and Services.
1.4. Commercial Information
This information includes information concerning the Products or Services you purchased and your purchasing history and tendencies.
1.5 Educational Information
We may collect educational information about you and your household from third parties to market you Products and Services.
1.6 Internet and Electronic History
In addition to contact information and billing or other Commercial Information you provided us with directly, we and third party online advertisers may collect additional Personal Information, including online identifiers, by indirect automated means (such as Cookies) related to your usage of our websites. Such Personal Information may include:
From Your Activity When You Visit Our Web Site. Information that we automatically collect when you use the Services, such as your IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, order information, and similar information concerning your use of the Products and Services. We and third party online advertisers use your browsing activity to provide you with marketing and advertising materials that may be of interest to you.
1.7 Your Consumer Preferences
We may accumulate the information you provide to develop a consumer profile concerning your behavior and interests, including for marketing and advertising purposes, and to improve our Products and Services.
- Sharing Of Your Personal Information With Third Parties
We collect Identifiers, including your contact information, and other Personal Information about you and your household, including Commercial Information, Educational Information and Demographic Information, from third party advertisers, market intelligence companies and data cooperatives who share this information with us. We share Identifiers, including your contact information, and certain Commercial Information, including your purchasing history, collected by us with third party advertisers, market intelligence companies and data cooperatives. Your internet and browsing activity, including your IP address, may also be shared with third party online advertisers.
- How We Use and Share the Personal Information With Our Service Providers
We employ service providers, which are other companies and individuals who are contracted to perform functions on our behalf, including to administer our contest, promotions and sweepstakes and to send you marketing materials. Examples include food services, delivery services, marketing assistance, information technology support, credit card processors and customer service. These service providers will have access to the Personal Information only as necessary to perform their functions on our behalf.
In an ongoing effort to better understand our users and our Services, we might analyze the Personal Information in aggregate de-identified form in order to operate, maintain, manage, and improve the Services and Products. This aggregate information does not identify you or your household personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our Products and Services to current and prospective business partners and to other third parties for other lawful purposes.
As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution, or similar event, the contact information, the Commercial Information, and the other Personal Information may be part of the transferred assets.
To the extent permitted by law, we may also disclose Personal Information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of LIFEbar or others.
- Accessing and Modifying Personal Information and Communication Preferences, Including Requests to Unsubscribe
If you have registered for the Services or Products, you may access, review, and make changes to your Personal Information by following the instructions found on the Platform. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any LIFEbar marketing email. You cannot opt out of receiving transactional e-mails related to your account because we need to provide those emails in order to provide you with Services and Products.
You may submit requests concerning our collection and use of your Personal Information by contacting us by telephone, interactive web form or email (see Section 10 below for our contact information).
- How We Protect Your Personal Information
We take commercially reasonable steps to protect the Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Platform may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
- Important Notice to Non-U.S. Residents
The Platform and the Services are operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Services or Products and/or providing us with any information, you consent to this transfer.
- External Websites
- How to Contact Us
- Access by Persons With Disabilities
Persons with disabilities who need assistance accessing this policy may contact us as provided for in section 10, and depending on your individual needs, the company will grant reasonable requests to furnish this policy in an alternative format.